National Library logo
The client brief:
‘The Hungarian National Library is Hungary’s largest library. As a repository of knowledge, it is an institution that preserves and transmits the traditional (paper-based) and modern (electronic) Hungarian cultural heritage. Our identity shall suggest that the Library respects tradition by being a modern, competitive library and research centre.’
My concept:
A unique symbol that merges the simplicity of the British Library, the multi-layered meaning of Bibliothèque nationale de France, and the national character of the Polish Biblioteka Narodowa.
It shall be elegant, but flexible and adaptive because it will appear in many different forms and contexts. My design combines two stylized book spines in national colours supported by the library’s name. Its keywords are stability, constancy, balance, and harmony. In its original form it suggests elegance, tranquillity and security; however, it can be easily dynamised using as a repeated shape.
Associations:
The logo is referencing traditional bookbinding in the late 18th century - as well as the founder, Ferenc Széchényi’s original book collection from the era. Its brick shape suggests different interpretations: protecting our national and written treasures which are the bricks of our culture. Building, as a metaphor could stand for the interdependence of sciences and the step-by-step process of gathering and extending our knowledge. As well as a reference to the role of the library in creating a Hungarian national identity.
Sadly, the competition was cancelled and the results (if there were any) are unknown.